The company also releases videos, music, and other entertainment products.
Bandai Namco Entertainment is a wholly owned subsidiary of Bandai Namco Holdings (BNHD) and specializes in management and sales of video games and other related entertainment products, while its Bandai Namco Studios subsidiaries specialize in the development of these products. It is the core company of Bandai Namco Group's Content Strategic Business Unit (Content SBU).
Bandai Namco Entertainment is the result of a merger in March 2006 between the video game operations of Namco and Bandai. Originally known as Namco Bandai Games, the company was renamed as Bandai Namco Games in January 2014. In April 2015, Bandai Namco Holdings changed its gaming division name from Bandai Namco Games to Bandai Namco Entertainment.
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