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Graham was a spiritual adviser to American presidents; he was particularly close to Dwight D. Eisenhower, Lyndon B. Johnson (one of Graham's closest friends) and Richard Nixon. He insisted on integration for his revivals and crusades in 1953 and invited Martin Luther King, Jr. to preach jointly at a revival in New York City in 1957. Graham bailed King out of jail in the 1960s when King was arrested in demonstrations. He was also lifelong friends with another televangelist, Robert H. Schuller, whom Graham talked into doing his own television ministry. He was also the founder of the Crystal Cathedral in Garden Grove, California, where the Hour of Power program was later broadcast.
Graham operates a variety of media and publishing outlets.[8] According to his staff, more than 3.2 million people have responded to the invitation at Billy Graham Crusades to "accept Jesus Christ as their personal savior". As of 2008, Graham's estimated lifetime audience, including radio and television broadcasts, topped 2.2 billion. Because of his crusades, Graham has preached the gospel to more people in person than anyone in the history of Christianity.
Graham has repeatedly been on Gallup's list of most admired men and women. He has appeared on the list 60 times since 1955, more than any other individual in the world. Grant Wacker reports that by the mid-1960s, he had become the "Great Legitimator"