R.I.C.H. is a bridge between talent and talent provider
R.I.C.H. exceptional dexterity, method and consistency has spotted and honed the very best of acting talent in line with the exact requirements of feature films, TV commercials and other mediums. R.I.C.H. also handpicks and trains competent artistes to portray challenging roles that are seemingly in complete contrast to their inherent psyche and potential. In the process, R.I.C.H. has helped a host of versatile lead and background artistes carve their niche in the big, bustling world of Hindi cinema.
At the core of R.I.C.H. work culture is its unflinching commitment to fulfill the exact requirements of the defined screen roles.The R.I.C.H. team analyses each character and its underlying motivations – whether subtle, implied, derived or pronounced. This helps in a thorough scan of aspirants to evaluate their perceived competence for the given role. The chosen artistes are trained through tailored workshops to help them translate their potential into performance that the audience would cherish.