German Brand Report 2017 Virtual & Augmented Reality and brand management
The brand consultancy Brand Office and the Journal of Marketing absatzwirtschaft have in common the German mark in 2017 Report on "Virtual & Augmented Reality and brand management" published.
The study illuminates the subject from different business and technology perspectives, provides marketing and brand managers orientation and provides concrete recommendations for the use of new technologies in brand management.
The report provides answers to the following questions:
What exactly is Virtual & Augmented Reality?
What changes bring these technologies entail?
What opportunities arise through Virtual-& Augmented Reality formats for brand management?
How Virtual- & Augmented Reality technologies have been enforced in German companies?
What new products, services and business models are coming onto the market?
What services, applications and technologies will prevail?
How can Virtual & Augmented Reality increase the attraction and bonding forces of brands?
What are the success principles on the use of virtual-& augmented reality technologies?
How does the future of Virtual & Augmented Reality?
The study can be accessed via the following link: www.brandoffice.com/publikationen
More information: markenreport@brandoffice.com
The study illuminates the subject from different business and technology perspectives, provides marketing and brand managers orientation and provides concrete recommendations for the use of new technologies in brand management.
The report provides answers to the following questions:
What exactly is Virtual & Augmented Reality?
What changes bring these technologies entail?
What opportunities arise through Virtual-& Augmented Reality formats for brand management?
How Virtual- & Augmented Reality technologies have been enforced in German companies?
What new products, services and business models are coming onto the market?
What services, applications and technologies will prevail?
How can Virtual & Augmented Reality increase the attraction and bonding forces of brands?
What are the success principles on the use of virtual-& augmented reality technologies?
How does the future of Virtual & Augmented Reality?
The study can be accessed via the following link: www.brandoffice.com/publikationen
More information: markenreport@brandoffice.com
